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New KitKat x Byron Bay Cookies Collaboration

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KitKat has launched a new partnership with Byron Bay Cookies in Australia which sees two new flavours launched in an all-Australian collaboration...

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Future Food Update - December 2021

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At the beginning of 2020 we started monitoring consumer behaviour through our Future Food Trend Tracker on a monthly basis. Discover five key insights from the December 2021 report...

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McDonald's Brings Chicken Big Mac To The UK

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QSR chain McDonald's is to introduce the chicken version of its infamous Big Mac in the UK this February, following the roll out of the McPlant Burger at the start of 2022...

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Chinese New Year 2022 Highlights

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Chinese New Year is fast approaching, so we've taken a look at who's doing what across the food and beverage industry this year to celebrate the Year of the Tiger...

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menuwatching - Cocktails & Bar Snacks

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What's been trending across cocktail menus and accompanying bar snacks over the past months? We take a look in our latest menuwatching report covering cocktail bars, restaurants and hotels...

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Announcements

2026/27 Food & Beverage Trend Summit

thefoodpeople's 2026/27 Food & Beverage Trend Summit will be taking place virtually on Tuesday 18th November 2025.

Join us as thefoodpeople marks 20 years of championing change, foresight, and innovation in the food and beverage industry.

Registration is now open. Secure your spot and be part of the movement driving change in food and drink!

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E-Book - 19 Years In Food & Beverage Trends

Get your copy today!

19 Years in Food & Beverage Trends - 2006 – 2024: what events, people, culture, regulations, technologies, and products defined these years, what were the changes and what does it mean for the future?

This e-book covers it all! From the purchase of this e-book, the TFP Foundation will be donating £24.00 directly to Chefs in Schools. Click the link below to find out more.

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