trendhub login 20 Years in Trends

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Chicken Rolls, Slider Boxes & Stuffed Crusts

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From Greggs’ new Chicken Roll completing its savoury lineup to Burger King’s customisable slider boxes and Pizza Hut’s hot dog-stuffed crust, big brands are doubling down on bold, conversation-starting launches...

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New Openings March 2026

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Our latest monthly recap of the hottest new food and beverage openings from around the world on trendhub is live, spotlighting six highlight openings from March here on the blog...

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Key Insights From Our Easter 2026 Seasonwatching Report

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​"Eggs-tra, eggs-tra - read all about it!" (Sorry, we couldn't help ourselves...) If you're feeling sad that egg hunts are over for another year, or simply just sugar crashing from a confectionery-filled long weekend – fret not!...

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Fizz, Function & a Dash of Matcha

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Big-name brands are remixing the everyday - adding sparkle, boosting benefits, and giving matcha a starring role - while flavour experimentation continues to push boundaries (hot cross buns included)...

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Our Favourite April Fools Bites

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April Fools' Day has delivered once again - and the food world has fully embraced the chaos...

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Announcements

2026/27 Food & Beverage Trend Summit

thefoodpeople's 2026/27 Food & Beverage Trend Summit took place virtually on Tuesday 18th November 2025.

thefoodpeople marked 20 years of championing change, foresight, and innovation in the food and beverage industry.

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E-Book - 20 Years In Food & Beverage Trends

Discover the story behind two decades of transformation in food & beverage.

20 Years in Food & Beverage Trends (2006–2025) explores the defining moments, movements, and innovations that shaped the industry - from influential people and cultural shifts to groundbreaking technologies, regulations, and products.

What changed? Why did it matter? And where is it all heading next?

This e-book brings it all together in one compelling journey through the trends that redefined how we eat, drink, and think about food today.

Get your copy today - and make a difference.

For every purchase, the TFP Foundation will donate £24.00 directly to Chefs in Schools.

Click the link below to learn more and secure your copy.

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