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Key Insights From Our Desserts Categorywatching Report

Pudding and dessert addicts, rejoice! Our Desserts 2025 report is now live on TrendHub. This is where we deep dive into all things sweet, including trending flavours, formats, mashups, cuisine influences and more. ...
From Still Prosecco to Space Protein - The Latest Trends in Food and Drink

From Aldi's still Prosecco to Hellmann’s Creamy Ranch finally hitting the UK, this week is packed with exciting food and drink launches. Add in Pringles’ bold new flavours, a space-bound protein lab, and a bit of digestive drama, and it’s shaping up to be a deliciously innovative time!...
Key Insights From Our Easter Seasonwatching Report

For anyone who hasn't yet had their fill of chocolate eggs and hot cross buns (we know we haven't!) our Easter report is now live on the trendhub! The report deep dives into all the sweet and savoury treats that have been gracing our tables, as well as takeaways, supper clubs, gifting trends (and more!) over the period's festivities. ...
From Viral Shakes to BBQ Mac - The Food Drops to Talk About

From unexpected mashups (hello, garlic & herb Easter egg) to long-awaited debuts (NYC’s cult burger spot lands in London), this week's food and drink launches are serving bold flavours, big energy, and a serious dose of fun!...
Key Insights From Our Boozeless Buzz Drinkswatching Report

Fancy a buzz, without the booze? You're not alone! The rise of health & wellness culture, combined with fast paced innovation in the No/Low Alcohol (aka NoLo) sphere, has given way to an exciting new category brimming with creative, delicious solutions for a boozeless buzz...
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