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Latest News Story:
The New Appetite - What Today's Consumers Really Want
Consumer behaviour is evolving faster than ever - and for early and mid-stage brands, staying ahead means understanding not just what people buy, but why they buy it...
Key Insights From Our Sensory Cocktails Drinkswatching Report
What better way to take the edge off at the end of a long day, then to indulge in a perfectly concocted cocktail… and for those seeking more than just the usual Margarita or Negroni, these days it’s all about upping the ante with multi-sensory cocktails. ...
On Air with BBC Radio 4 - Charles Banks Weighs In on Wild Hot Cross Bun Flavours
Hot cross buns are having a moment - from classic recipes to increasingly creative flavours, the debate is heating up. Our Co-Founder, Charles Banks, joined BBC Radio 4’s You and Yours to share his take on what’s really driving the trend...
Key Insights From Our Fine Dining 2026 Menuwatching Report
Fine dining lovers, rejoice – because our latest Michelin star (…and rosette… and hat)-studded report is now live on the trendhub. ...
Key Insights From Our Jams, Cereals & Spreads Categorywatching Report
Breakfast is a ritual - the toaster popping up, the spoon in the jar, the cereal bowl filled just a little too high... But what if that everyday event could feel more indulgent, more intelligent, and more intentional? ...
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